Wednesday 16 November 2011

What is loyalty?

Day to day I get people coming into the shop complaining that the deals aren't good enough, too expensive, etc. but what really grinds my gears is what I hear 9/10 cases from customers. "I've been with ____ For x number of years, I've been a loyal customers...." etc.

Headline - loyalty doesn't mean anything anymore! now, thats not me saying that, it's the company. We are puppets on a string in a sense, we only have so much leeway when it comes to deals.

Freebies are also extinct. Fact.

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